Plan the sales that cover your costs

Go from fixed costs and a monthly profit target to required units, daily sales goals, and a forecast at your expected volume.

Fill from a description

Try “selling price USD 50, product cost 18, shipping 7.5”. Only clearly named values are filled; other inputs stay unchanged. Processing stays in your browser.

    Monthly profit at expected volume—
    Fixed costs and unit economics
    Monthly sales plan

    Currency changes the unit label only. No exchange conversion is applied.

    Monthly profit at expected volume—
    Units to break even—
    Units for target profit—
    Daily target units—
    Break-even sales—
    Contribution per unit—
    Contribution margin—
    Sales for target profit—
    Margin of safety—

    Include product cost, shipping, packaging, platform fees and advertising per sale. These are the costs that rise as volume rises.

    Profit at different sales volumes

    Compare monthly profit after fixed costs at 80%, 100% and 120% of expected volume.

    Save and compare your plans

    Keep up to 3 plans in this browser. No account needed.

    Understand the assumptions

    Yes. Keep fixed costs, target profit and expected units on the same time period. Set trading days to match that period.

    Worked example

    $3,000.00 ÷ ($30.00 − $12.00) ≈ 167 units

    Products sell in whole units. Sales use the rounded unit count times price. The daily target divides target units by trading days and rounds up again.

    Calculation logic checked: 2026-10-27

    Common questions

    Can I use a period other than a month?

    Yes. Keep fixed costs, target profit and expected units on the same time period. Set trading days to match that period.

    Why are required units rounded up?

    Products sell in whole units. Sales use the rounded unit count times price. The daily target divides target units by trading days and rounds up again.

    What belongs in variable cost?

    Include product cost, shipping, packaging, platform fees and advertising per sale. These are the costs that rise as volume rises.

    Choose the decision

    Profit margin Calculate profit, margin, cost ratio, and target price. Mercari profit Include the selling fee, shipping, item cost, and packaging.